IB CUEGIS: Definition, Concepts, Structure, Assessment Criteria

April 12, 2024

IB CUEGIS explained

We’ve studied the concepts, looked at the structure, analyzed the methods, and summarized the assessment criteria to bring you the complete guide to IB CUEGIS. In CUEGIS, you’ll use different tools, analytical techniques, and example to write the essay.

In this guide, we look at the definition of CUEGIS, concepts, concept application, structure, and the assessment criteria for the essay.

What is IB CUEGIS?

IB CUEGIS is an essay focused on an extended response question in business management and it accounts for 10% of the overall grade.

You stand the chance to score all the points and earn an IB diploma if you write this assignment the right way.

What are IB Business Management Concepts?

The concepts taught in Business Management internal assessmentare ethics, change, innovation, culture, globalization, and strategy. These concepts serve as the framework for addressing situations and difficulties encountered by businesses.

1. Ethics

Ethics refer to a set of socially accepted moral standards, which govern the decisions businesses make based on an understanding of what is good and bad. Ethics is subjective, making it difficult to determine what’s wrong and what’s right, particularly when considering a business topic linked to varying cultural perspectives.

In this respect, it makes sense to conclude that every organization has its own set of beliefs upon which t bases its ethics.

2. Change

Change is a significant variable in a dynamic corporate world because it focuses on adapting corporate processes, objectives, and strategies likely to cause alteration.

Every change has positive and negative outcome, and the intensity of the outcome determines whether a change is required.

3. Innovation

Innovation focuses on establishing or improving processes, products, or ideas that can help a company do well. Innovation emphasizes the need for businesses to reassess themselves in a competitive and technically advanced market and work towards gaining a competitive edge.

Economically successful businesses and countries have a creative corporate culture in which they commercialize new ideas and reinvent the old ones.

By being innovative, countries bring forth new sectors and push multinational corporations to invest financially in an increasingly volatile economic environment.

4. Culture

Culture is a concept that helps you understand a business or an organization better.

First, a country in which a business exists has a big effect on its culture. Second, beliefs, conventions, and values are significant when studying an organization’s culture. These 3 elements shape people’s habits, as well as how they do things.

5. Globalization

In globalization, businesses and organizations from different countries come together to share opportunities that would have been otherwise impossible.

Globalization has helped to:

  • Contribute to the integration of social and economic issues. 
  • Enable corporations to capitalize in global marketplaces.
  • Allocate global resources to businesses and organizations. 

6. Strategy

Businesses form strategies to foresee the future demands of their stakeholders and to meet their long-term objectives.

It’s through strategic analysis that companies develop a clear framework for examining their existing position, decision-making and resource allocation.

How to Apply IB CUEGIS Concepts in Essay?

The best way to apply CUEGIS concepts is to choose a real-world business to which you can apply the ideas.

IB CUEGIS examination requires you to describe only two of the six concepts in the context of the selected organization, but you can choose an entity that covers more than two ideas. This flexibility allows you to use your information in a way the selected examination question requires.

Consider a company currently going through a substantial period of structural or cultural change, innovation potentials, ethical difficulties, strategic decisions, or globalization challenges. Then, conduct your research for materials to include in your essay and be as elaborate as possible.

How Do I Structure IB CUEGIS Essay?

The structure of the CUEGIS essay includes an introduction, body section, and a conclusion. Below is a brief description for each section.


Write the name of the company. Then, mention the nature of the business, the state of the work, and the scale at which they operate. Define relevant terms and state your hypothesis. In the context of the CUEGIS essay, the hypothesis is a single statement that attempts to answer your question.

The introduction should be a paragraph long.


Here’s where you address the business question and share the points you have in mind. Connect your thoughts with relevant examples, link your main idea to one of the concepts, and use 3 keywords relevant to your course and to business to explain the impact on a stakeholder.

The body part of the essay should be 3 to 5 paragraphs long.


The conclusion is where you write about the company’s stakeholders. Use clear words to state and explain their interests, agreements, and conflicts.

Wrap up with a summary of what you’ve written in the body parts of the essay. Mention the results, talk about the success, and end with the failure linked to the concept you’ve addressed.

What’s the Assessment Criteria for CUEGIS Essay?   

The assessment criteria for CUEGIS essay consists of knowledge and conceptual understanding, application, reasoned argument, structure, and individuals and society. Each part is worth 4 points.

  • Knowledge and Conceptual Understanding: Demonstrate clear knowledge of two CUEGIS concepts. Use relevant terms, tools, techniques, and theories to address the essay question.
  • Application: Use examples relevant to the selected organization and show how it relates to the essay question.
  • Reasoned Argument: Explain your answer with substantiated responses. Your answers must not only be coherent but also justified.
  • Structure: The essay should have an introduction, a most 5 paragraphs for the body, a conclusion, and a fit-for-purpose paragraph.
  • Individuals and Society: Look at different perspective from stakeholders’ point of view in the context of the question in your essay. The essay needs to have reference to individual as well as group stakeholders.

Final Thoughts

Don’t hesitate to get in touch with us if you’re struggling to write the CUEGIS essay. We’ll connect you with a writer who understands these concepts and can write the paper for you.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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