Students and working professionals in the field of marketing can benefit from reading a digital marketing case study since it allows them to gain insight from the experiences of others rather than having to go through the trial-and-error process themselves.
When preparing for a career in marketing, it is essential for students pursuing degrees in marketing management to learn about and critically assess the strategies used by professionals in the field.
With that in mind, let’s examine five different digital marketing case studies that you may utilize to generate ideas for, and enhance, your own future digital advertising approach.
Digital Marketing Case Study Examples
The following are some of the best digital marketing case study examples worth looking at:
1. Intuit Digital Marketing Case Study
Intuit develops financial software.
Through research conducted in preparation for a new operation, the company discovered that its clients desired easy tools for all areas.
They decided to focus on organic search exposure to solve the difficulty posed by other brands.
They were able to attract new visitors to the site through clever use of the most popular search terms and the power of social media.
2. Fanatics Boosting Traffic through Digital Marketing
The online sportswear retailer Fanatics realized it wanted to provide its consumers additional reasons to interact with the business’s website, so it implemented a content marketing strategy.
Pieces that capitalize on new trends and changes in the world of sports as they happen are only one part of Fanatics’ three-pronged strategy to content marketing, which also includes timely sports articles written to correspond with current sporting events.
By creating content that is both timeless and timely, Fanatics has become a go-to destination for sports fans all across the country in search of breaking news and entertaining features.
Fanatics’ content marketing plan was directly responsible for a gain of 1,100% in organic search traffic and a rise of 230% in the number of keywords ranking on their site.
As part of its content marketing strategy, the organization has had prominent pieces featured on Yahoo Sports, The Score, and USA Today, among others.
3. Amazon Leverage CRM to Boost Growth and Become an E-Commerce Giant
Much more than just simple customer management, CRM makes use of data processing to separate client lists into diverse groups, each with their own unique set of requirements and desires, and then formulates a variety of interactions to cater to those needs and aspirations. You don’t have to look much farther than the e-commerce behemoth Amazon if you want a case study of a firm that has exploited creative CRM with exceptional outcomes.
Amazon was one of the first organizations to utilize customer relationship management, and as such, the company’s CRM strategy takes into account every touchpoint with the client, from the website’s user experience to data mining utilized for individualized email campaigns.
By putting so much stock in customer relationship management, Amazon has built one of the most user-friendly e-commerce platforms around.
4. Ribs and Burgers
The premium quick-service restaurant chain Ribs & Burgers is famous for its delectable ribs, steaks, and burgers. They have set up shop in no less than sixteen places across Australia, not to mention several outposts in the United Kingdom and South Africa.
Ribs & Burgers struggled to close a large gap between brand awareness and sales. Brand recognition was poor in most areas, and Ribs & Burger had two primary objectives:
One, raise recognition of the brand in the area and, two, boost sales throughout Australia’s 16 stores.
The solution was to:
- Create a local Search Engine Optimization plan for Ribs & Burgers that would help them reach their marketing and sales targets.
- Make sure their local restaurant listings have a good optimization by doing a content audit and using keywords that are specific to the area.
- Promote the business on all reliable Australian food-related web directories.
- Establish a connection between all of your branded locations and Google Analytics so that you can monitor your traffic and activities.
- Run campaign management and improvement over a period of 10 months.
The results of the campaign were outstanding.
In all, 30,100 customers contacted the company, of which 1,414 signed up for the newsletter. Online orders from Yelp, True Local, Hotfrog, and Start Local totaled 3,527.
There were 105,940 requests for directions to Ribs & Burgers restaurants in Australia. Furthermore, Ribs & Burgers had a 28% increase in website traffic over the course of 10 months because to their local SEO effort.
5. Airtasker
Airtasker is a reliable community platform that pairs those in need of occasional help with those who can provide it. Airtasker started in 2012, and it has already amassed a user base of over 600,000.
These users are willing to assist one another with a wide variety of chores and errands, such as housekeeping, grocery shopping, and IT troubleshooting. Individuals and organizations alike have generated $40,000,000 in activities.
Airtasker approached the SEO Company, Uplers with two digital goals in mind: to create inbound links and make the effort to increase their ranks and their organic traffic by constructing links to their site, and to promote the company’s name more widely.
Uplers examined and improved the speed of the Airtasker website. They helped the site to gain an extended number of high-quality backlinks after establishing a plan to attract the attention of a carefully chosen group of authoritative Australian websites.
Because of Uplers’ extensive content syndication effort, Airtasker brand recognition skyrocketed. For the positive outcomes, Airtasker had a great percent increase in organic traffic, which were a direct outcome of the success of Uplers.
In numbers:
Airtasker saw a spike in its user base in only 10 short months. The digital marketing specialists at Uplers know how to get the most out of your budget.
Airtasker managed to acquire 30 high-quality inbound links. Read this whole case study on the use of digital marketing here.
Since implementing these changes, the brand has seen a consistent rise in organic traffic to the category they rank highest.