5 Incredible Examples of Digital Marketing Case Study

June 8, 2024

digital marketing case study

Students and professional entrepreneurs should read digital marketing case studies to gain insights from other people’s experiences rather than having to go through the trial-and-error process yourself.

This article looks at different case studies in the digital marketing world. We recommend you read these case studies so that you understand how to generate ideas for your approach to digital marketing.

5 Good Digital Marketing Case Study Examples

The 5 incredible digital marketing case studies that we’ve read so far focus on Intuit, Fanatics, Amazon, Ribs and Burgers, and Airtasker.

1. Intuit

Intuit, which is a leading finance software developer, embarked on a new venture after identifying a demand among its clients for streamlined tools across various domains.

The company recognized how significant organic search exposure is to its business amidst competition. Following this realization, Intuit leveraged the most popular search terms and harnessed the influence of social media to attract new and repeat visitors to its website.

2. Fanatics

Fanatics, an online sportswear retailer, recognized the need to enhance consumer engagement on its website and implemented a comprehensive content marketing strategy to meet its goal.

Their strategy focused on creating content pieces that capitalized on emerging trends and developments in the sports world and writing articles that aligned with ongoing sporting events. By blending both timeless and current content, Fanatics established itself as a premier destination for sports enthusiasts seeking breaking news and helpful features.

The impact of this content marketing initiative was significant, resulting in a remarkable 1,100% increase in organic search traffic and a notable surge of 230% in the number of keywords ranking on their site.

Furthermore, Fanatics’ content marketing efforts gained visibility through prominent features on platforms such as Yahoo Sports, The Score, and USA Today, reinforcing its position as a leading resource for sports-related content.

3. Amazon

Customer Relation Management goes beyond mere customer management by leveraging data processing to segment client lists into distinct groups, each with unique needs and preferences. It then devises tailored interactions to address these requirements and aspirations.

Amazon serves as a prime example of a company that has effectively utilized creative CRM to achieve remarkable outcomes.

As one of the pioneers in CRM adoption, Amazon’s strategy encompasses every touch point with the customer, from optimizing website user experience to employing data mining for personalized email campaigns.

By prioritizing customer relationship management, Amazon has cultivated one of the most user-friendly e-commerce platforms available.

4. Ribs and Burgers

Ribs & Burgers, a premium quick-service restaurant chain known for its savory ribs, steaks, and burgers, operates across sixteen locations in Australia, as well as several outlets in the United Kingdom and South Africa.

Despite its culinary acclaim, Ribs & Burgers faced a challenge in bridging the gap between brand awareness and sales. To solve this problem, the company devised a comprehensive plan with the primary objectives of enhancing brand recognition and driving sales across its Australian stores.

The strategy required Ribs & Burgers to:

  • Implement a local Search Engine Optimization (SEO) strategy to meet its marketing and sales goals.
  • Optimize local restaurant listings through a content audit and the use of area-specific keywords. 
  • Promote the business on reputable Australian food-related web directories.
  • Establish a connection between all branded locations and Google Analytics to monitor traffic and activities.
  • Execute campaign management and refinement over a 10-month period.

By the end of their campaign, Ribs & Burgers received 30,100 new customers and 1,414 newsletter signups. There were 105,940 requests for directions to Ribs & Burgers restaurants across Australia. Additionally, the company experienced a notable 28% increase in website traffic over the 10-month period due to its local SEO efforts.

5. Airtasker

Airtasker, a trusted community platform connecting individuals in need of assistance with those offering their services, quickly amassed a user base exceeding 600,000 after launch in 2012.

Users on Airtasker engage in a wide array of tasks and errands, ranging from housekeeping to IT troubleshooting, generating a cumulative $40,000,000 in activities for both individuals and organizations.

Seeking to enhance its online presence, Airtasker collaborated with the SEO Company, Uplers, with two primary objectives: to boost inbound links and elevate their search engine rankings and organic traffic, while also increasing brand visibility.

Uplers conducted a thorough analysis of the Airtasker website, optimized its speed and implemented strategies to attract high-quality backlinks from authoritative Australian websites. Airtasker’s brand recognition soared through extensive content syndication efforts, resulting in a significant increase in organic traffic.

How Do I Write a Case Study?

We have a detailed guide that explains the steps to write a case study. The right approach is to develop a clear and comprehensive structure for the paper. Ensure your document has a clear headline, a comprehensive overview, client’s information, a description of the problem, an explanation of the solutions, the benefits and outcomes, and a strong call to action.

Can You Write a Case Study for Me?

We can help you write a case study if you hire a case study writer on Help for Assessment. The goal of our writing service is to help you understand your assignment better, so you can complete the final draft on your own and submit the document for review and grading on time.

Don’t wait until the last minute to start the research and do the writing. Get in touch with our live support team and let us discuss your case study assignment. We focus on custom writing, and we do so while keeping the deadline in mind. We’re a team that focuses on high quality writing and timely delivery.

How Much Does It Cost to Write a Case Study?

The cost to write a case study varies depending on who writes the document. You’ll spend zero dollars if you dedicate the time to work on the case study yourself. On the other hand, expect to spend about $300 to $600 on the project if you intend to hire someone to write it for you.

At Help for Assessment, we charge $12.99 to $40 per page for a case study depending on the urgency of the assignment. The total cost you spend will depend on the length of the document, level of education (if you’re a student), and the writer hired.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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